The new city is located on the west bank of the River Nile, 12 km from Aswan city, and is expected to offer social housing for potentially 1 million resident in the coming years. Sites International designed the master plan for a tourist ribbon along the Nile,  a pioneering residential and commercial community including healthcare, business, retail, hospitality, cultural facilities and 138 acres Nile park, a first  for Aswan. The design focus is adaptability and sustainability within the surrounding environment as befitting this historic and cultural location.